Guided Meta ad strategies for Shopify
Pick a strategy.We build the wholeMeta campaign.
Choose the proven playbook that fits your store. Add your product, creative and budget once. Simple Ads builds the audiences, tailors the AI copy, and deploys the complete campaign into your own ad account.
- Choose by goal — not Meta jargon
- Add product, creative and budget once
- Runs in your own ad account
Performance overviewSimple AdsShopify app
Good morning, DanaHere’s how your campaigns are performing.Last 7 days ⌄
- Full Funnel — Aurora CapActive5.44×
- Retargeting — 30 Day ViewersActive3.18×
- Cold Interest Test — RunningLearning1.42×
The easiest way to run Meta ads
Pick one strategy. We build the rest.
No blank campaign and no guessing which audiences belong together. Pick the proven structure that fits your store, fill in your inputs once, and Simple Ads turns it into a complete Meta Sales campaign.
- 01Pick the right playbookChoose by your goal and where your store is today — not by Meta jargon.
- 02Add the basics onceSelect the product and creative, connect your assets, and set one daily budget.
- 03We build the campaignSimple Ads creates the Sales campaign and every audience the strategy calls for.
Simple Ads handles
- Purpose-built audience structure
- AI copy tailored to each audience
- The right CBO or ABO budget setup
- Campaign, ad sets, creatives and ads
Pick a strategySimple AdsShopify app
- Full-funnel by temperature4 audiencesOne campaign from cold prospecting through retargeting.✓Best for stores with steady traffic that want one campaign to cover every stageUse strategy →
- Retargeting stack4 audiencesWin back the warm shoppers who are closest to buying.✓Best for stores getting traffic but not enough salesUse strategy →
- Lookalike stack3 audiencesScale prospecting from people who resemble past buyers.✓Best for stores with a strong base of past buyersUse strategy →
- Advantage+ prospecting1 audienceLet Meta's AI find buyers without manual targeting.✓Best for beginners who want the most hands-off setupUse strategy →
- Audience / interest testingFlexibleTest interests fairly with an equal budget for each one.✓Best for stores still finding their winning audienceUse strategy →
Full-funnel strategy ready1 Sales campaign · 4 purpose-built audiences · your ad account
The part nobody sells you
Meta ads is a second
full-time job.
Not because the ads are hard to write. Because of everything that surrounds them — and because the meter is running the whole time.
Six tabs to ship one ad. Simple Ads is one.
Writing the ad
Primary text, headline, description — for every product, in a voice that sounds like your store. Then you rewrite all of it when the first version doesn't convert.
Guessing the audience
Interests, lookalikes, exclusions, age bands, placements. Get it wrong and Meta spends your budget finding out for you.
Business Manager
A Page, an ad account, a pixel and the permissions tying them together. Four objects that all have to be wired correctly before a single ad can run.
The spend you can't get back
Budget goes out the door on day one. Every day the structure is wrong is a day of paying to reach the wrong people.
How it works
Five short steps after
one smart choice.
Your strategy makes the structural decisions first. These guided screens collect the few inputs only you can provide; Simple Ads builds the rest.
01
Your strategy is already chosen.
Now give it something to sell. Choose single image, video, or catalog, then pick the product straight from Shopify. The strategy already knows the campaign structure it will build around it.
- Single image
- Video
- Catalog / Advantage+
Format & productSimple AdsShopify app
- 1Format & product
- 2AI creative
- 3Connect Facebook
- 4Audience & budget
- 5Review & launch
Choose your ad format
Selected productAurora Trail Cap$38.00 USD✓Aurora AthleticsSponsored ·
The cap that earns its spot in the rotation. Structured cotton twill, built to fade well.
aurora-athletics.comYour New Everyday CapFree shipping over $50Shop Now
02
AI tailors the message to the audience.
Simple Ads writes primary text, headline and description from the product you picked. In a guided strategy, each audience gets copy matched to its role — and every field stays editable before launch.
- Primary text
- Headline
- Description
AI creativeSimple AdsShopify app
- ✓Format & product
- 2AI creative
- 3Connect Facebook
- 4Audience & budget
- 5Review & launch
Primary text↻ RegenerateThe cap that earns its spot in the rotation. Structured cotton twill, built to fade well.
Headline↻ RegenerateYour New Everyday Cap
Description↻ RegenerateFree shipping over $50
Call to actionShop Now ⌄
Aurora AthleticsSponsored ·
The cap that earns its spot in the rotation. Structured cotton twill, built to fade well.
aurora-athletics.comYour New Everyday CapFree shipping over $50Shop Now
03
One sign-in. Everything wired.
Connect Facebook once and Simple Ads finds your Business Manager, ad account, Page, Instagram and pixel — and verifies each one. Missing a piece of Meta infrastructure? It can create and link what's needed, and it checks which pixel is actually firing on your storefront.
- Business Manager
- Ad account
- Page & Instagram
- Pixel
Connect FacebookSimple AdsShopify app
- ✓Format & product
- ✓AI creative
- 3Connect Facebook
- 4Audience & budget
- 5Review & launch
DWDana WhitfieldSigned in with FacebookConnected
- Facebook Page
- Aurora AthleticsConnected
- Business Manager
- Aurora AthleticsConnected
- Ad account
- Aurora Athletics — MainAccount active
- Meta Pixel
- Aurora Athletics PixelPixel verified
Aurora AthleticsSponsored ·
The cap that earns its spot in the rotation. Structured cotton twill, built to fade well.
aurora-athletics.comYour New Everyday CapFree shipping over $50Shop Now
04
The strategy knows what to build.
Confirm the location, age range and daily budget. Simple Ads turns those inputs into the retargeting, warm, lookalike, broad or testing audiences called for by your strategy — with the right shared or per-audience budget setup.
- Confirm the basics
- Strategy-built audiences
- Daily budget
Audience & budgetSimple AdsShopify app
- ✓Format & product
- ✓AI creative
- ✓Connect Facebook
- 4Audience & budget
- 5Review & launch
United States18–55All gendersRunningOutdoor gear✦ AI suggest interests
Daily budget (USD)$30
Estimated audience reach1.2M – 1.9MLive from Meta
Budget statusRecommended
Aligned with the recommended budget for this product and campaign structure.
Minimum$1.50Normal$11.50Recommended$30.00
Aurora AthleticsSponsored ·
The cap that earns its spot in the rotation. Structured cotton twill, built to fade well.
aurora-athletics.comYour New Everyday CapFree shipping over $50Shop Now
05
One click builds the whole structure.
Simple Ads creates one Sales campaign, every audience in the playbook, the tailored creatives and the ads in your own Meta account. A live log shows each object as it is built. Launch now or create it paused for review.
- Sales campaign
- Every strategy audience
- Tailored creatives
- Ads
Review & launchSimple AdsShopify app
- ✓Format & product
- ✓AI creative
- ✓Connect Facebook
- ✓Audience & budget
- 5Review & launch
Draft→Processing→Ready
- Sales campaignDaily budget and Sales objectiveCreated
- Ad set & targetingAudience, placements and optimisationCreated
- Ad creativeProduct image, copy and call to actionCreated
- Publish adReady to serve on Facebook and InstagramCreated
What “launch” means
One click, four objects, in your account.
Simple Ads builds the same hierarchy an experienced media buyer would build by hand in Ads Manager — and hands it to you finished. Open Ads Manager afterwards and everything is there, named and editable.
- Campaign
Sales objective, daily budget
The container Meta bills against.
- Ad set
Audience, placements, optimisation
Who sees it, where, and what Meta optimises for.
- Ad creative
Copy, image or video, call to action
Assembled from your product and your approved copy.
- Ad
The unit that actually serves
Published into the ad set, ready to run.
You chooseLaunch live immediately, or create the campaign paused for one more review.
The whole thing
See a campaign go live in 60 seconds.
Real screen recording, start to finish — product picked, copy written, Facebook connected, campaign deployed.
Recorded in a demo store. Figures on screen are example data.
Made for the feed
The format changes. The workflow doesn’t.
Use the product creative you already have across single-image, video, and catalog campaigns. Simple Ads keeps the copy, preview, targeting, and deployment in one guided flow.
Fictional Aurora Athletics demo catalog. Photography created with OpenAI Image 2.0.
- Single imageFeed-ready product creative
- VideoBring your own product video
- CatalogLet Meta match products to shoppers
What's in it
Eight things you'd
otherwise do by hand.
Every one of these is a screen in the app today — not a roadmap item.
AI copywriter
Primary text, headline and description, written from the product you picked — in your store’s own vocabulary, not a template. Regenerate any single field without touching the others.
Primary text↻ RegenerateThe cap that earns its spot in the rotation. Structured cotton twill, built to fade well.
Headline↻ RegenerateYour New Everyday Cap
Description↻ RegenerateFree shipping over $50
Call to actionShop Now ⌄
Live Facebook & Instagram preview
The feed post, rendered as you type. Flip between the Facebook and Instagram placements before anything ships.
Aurora AthleticsSponsored ·
The cap that earns its spot in the rotation. Structured cotton twill, built to fade well.
aurora-athletics.comYour New Everyday CapFree shipping over $50Shop Now
Smart audience builder
Locations and interests searched live against Meta, AI-suggested keywords, and a reach estimate from Meta’s own delivery API.
United States18–55All gendersRunningOutdoor gear
Estimated reachLive from Meta
1.2M – 1.9M
Auto asset setup & pixel detection
Missing a Business Manager, ad account or pixel? Simple Ads can create and wire it up — then check which pixel is really firing on your storefront.
- Business ManagerLinked
- Ad accountAccount active
- Meta PixelFiring on storefront
Scale toolkit
The four moves you make once something works — and each one is set up against the ad set you choose.
LookalikeA/B split testFresh creativeCost guard
ROAS dashboard & AI ad-health
Spend, revenue, ROAS, CTR and cost per purchase for every campaign — plus a health read on each one that says what to do about it. Pause, resume or refresh without leaving the app.
Health score62→After recommendation86
- Campaign selectedFull Funnel — Aurora Cap
- Issue identifiedCreative fatigue is lowering CTR
- RecommendationRefresh creative before scaling
One-click deploy
Campaign, ad set, creative and ad, created in your account in order — with a live log and the Meta object ID for each one.
- Sales campaignDaily budget and Sales objectiveCreated
- Ad set & targetingAudience, placements and optimisationCreated
- Ad creativeProduct image, copy and call to actionCreated
- Publish adReady to serve on Facebook and InstagramCreated
Guided strategies
One form, a whole funnel. Pick a structure and Simple Ads builds every ad set in it — cold prospecting, warm engagers, lookalikes and retargeting — inside a single campaign, with Meta’s budget optimisation spreading spend to whichever stage performs.
ProspectingWarmLookalikeRetargeting
AI creative
Copy you’d actually run.
Simple Ads reads the product you picked — title, description, type, price — and writes the three fields Meta asks for. Nothing is locked: edit a word, regenerate one field, keep the rest.
AI creative & copySuggestion 1 of 3
Primary textRegenerate
The cap that earns its spot in the rotation. Structured cotton twill, built to fade well.
HeadlineRegenerate
Your New Everyday Cap
DescriptionRegenerate
Free shipping over $50
Aurora AthleticsSponsored ·
The cap that earns its spot in the rotation. Structured cotton twill, built to fade well.
aurora-athletics.comYour New Everyday CapFree shipping over $50Shop Now
Updates as you type — Facebook and Instagram placements.
Audience & budget
Locations, interests and reach come straight from Facebook.
- Location
- United States, Canada
- Age
- 18 – 55
- Gender
- All
- Interests
- Running · Outdoor gear · Trail running
Estimated audience reachLive from Meta
1.2M – 1.9M
Too narrowGood rangeToo broad
Demo-store figures. Your estimate comes from Meta’s Delivery Estimate API for your own targeting.
Targeting
An audience built from Meta’s data, not a hunch.
Locations and interests are searched live against Facebook as you type — the same catalogue Ads Manager uses. Ask for suggestions and the AI proposes interest keywords that fit the product you’re advertising.
- Reach estimated by Meta's Delivery Estimate API, before you spend anything.
- Age, gender and placements set once and carried into the ad set.
- You set the daily budget — Meta bills your ad account directly for the spend.
After launch
Every campaign, in one place.
Launching is step one. Simple Ads keeps watching what it built — and tells you what needs attention next.
- One list for everything you've launchedEvery campaign, guided strategy and scale run in one Tasks view, with its live status from Meta. Pause or resume without opening Ads Manager.
- Meta's errors, in plain EnglishWhen Meta rejects something, the reason it gave is shown on the task — with a Retry right beside it once you've fixed it.
- Analytics for the ad account, pixel and PageSpend, revenue, ROAS and cost per purchase over any period, compared to the one before — plus what your pixel and Page are doing.
- Told when something is ready to scaleCampaigns returning at least 2× with repeat purchases are flagged, with the next move: raise the budget 20% at a time.
AnalyticsSimple AdsShopify app
Tasks
Live status from Meta
- CampaignSingle Image — United States, 18–55Active
- CampaignSpring Teaser — VideoError
Meta rejected the ad set: the selected pixel has not received a Purchase event in the last 28 days.
- ScaleCost guard on Full FunnelDone
Demo-store figures.
When something works
The four moves that come next.
Scale reads the campaigns already running in your ad account and builds on top of them. Pick a play; Simple Ads sets it up against the ad set you choose.
3 campaigns ready to scaleReturning at least 2× with repeat purchases — raise budgets by 20% at a time.
Automation ruleDoneCost guard added: pause any ad set whose cost per purchase passes $38.
Examples from a demo store.
Lookalike audiences
Find new audiences that behave like your best customers and prospects.
Split test audiences
Clone a winning ad set across locations, ages and interests to see what wins.
Test new creatives
Beat ad fatigue by dropping fresh creatives into ad sets that are already running.
Cost-guard automation
Let Meta pause anything that drifts past the cost per result you can afford.
Included on every paid plan.
Straight answers
What we can actually promise.
Simple Ads is new. So instead of somebody else’s return on ad spend, here is what the software does — all of which you can check in a 7-day trial.
- 5
- guided strategies ready to use
- 4
- Meta objects deployed per launch
- 100%
- of it runs in your own ad account
Full funnel, retargeting, lookalikes, Advantage+ and audience testing.
Campaign, ad set, ad creative, ad.
Your Business Manager, your billing, your data.
- One Shopify scoperead_products — never your orders or customers.
- Encrypted Meta tokenAES-256-GCM at rest, used only to call Meta for you.
- Your budget stays yoursMeta bills your ad account. We never take a cut.
- Billed by Shopify7-day trial, cancel from your Shopify admin.
The details are in our privacy policy.
Pricing
Two plans. Both cheaper
than one freelance brief.
Every paid plan starts with a 7-day free trial, and billing runs through Shopify — so cancelling is the same two clicks as any other app.
Basic
Everything you need to run Meta ads from your store.
$34/month
$24/mo for your first 2 months
Start free — 7-day trial- Guided Strategies — build a full funnel in one flow
- All ad formats — single image, video & catalog
- Unlimited AI ad copy & audiences
- Scale toolkit — lookalikes, split tests, cost-guard automation
- Up to 5 active campaigns
- Email support
Every plan includes
- 7-day free trial, billed through Shopify
- Campaigns in your own ad account — no cut of ad spend
- Facebook & Instagram placements
Pro
For stores running more than a handful of campaigns.
$59/month
Start free — 7-day trial- Everything in Basic, plus:
- Unlimited active campaigns
- Priority support
Also included
- Guided Strategies — build a full funnel in one flow
- All ad formats — single image, video & catalog
- Unlimited AI ad copy & audiences
- Scale toolkit — lookalikes, split tests, cost-guard automation
Prices in USD, billed by Shopify. Basic is $24/month for your first 2 months, then $34/month. Annual billing is two months free. Ad spend is separate — Meta charges your own ad account directly, and Simple Ads never takes a cut of it.
Questions
The ones that
actually matter.
Something not covered here? Email us — a person answers.
Talk to supportsupport@liftapps.studio
- 7-day free trial on every paid plan
- Billed by Shopify — cancel in two clicks
- Runs in your own Meta ad account
Do I need my own Meta ad account?
Yes. Simple Ads deploys into your own Business Manager and ad account — it never runs ads through an account we own. If you're missing a piece of Meta infrastructure, the app can create and wire it up for you during the connect step.
Will you spend my money?
You stay in control. You set the daily budget and choose whether the campaign goes live immediately or is created paused for one more review. Meta bills your own ad account directly for any ad spend.
Do I need Facebook advertising experience?
No. Pick the guided strategy that matches your goal, then add your product, creative and budget once. Simple Ads builds the campaign and audience structure for you. Everything it creates is standard and remains yours to edit in Ads Manager.
What does Simple Ads actually create in my ad account?
The real Meta hierarchy: a campaign, an ad set with your targeting and budget, an ad creative with your copy and image or video, and the ad itself. You can see every object and its live status from the campaign detail page — or open it in Ads Manager.
Which ad formats can I run?
Single image, video, and catalog ads — where Meta's Advantage+ decides which of your products to show each shopper. Every format runs on both Facebook and Instagram, and the live preview shows you each placement before anything ships.
What happens if Meta rejects an ad?
The task shows Meta's own reason, word for word — for example, that the selected pixel hasn't received a Purchase event recently. Fix the cause, then press Retry on the task; you don't need to rebuild the campaign.
Can I scale a campaign that's already working?
Yes. Scale reads the campaigns in your ad account and sets up lookalike audiences, audience split tests, fresh creatives or a cost-guard rule against the ad set you choose. Analytics also flags campaigns that look ready to scale.
Can I cancel anytime?
Yes. Billing is handled by Shopify, so you cancel from your Shopify admin like any other app subscription. Every paid plan starts with a 7-day free trial.
Is my data safe?
Your Meta OAuth tokens are encrypted at rest, and campaigns run in your own ad account — we never take custody of your advertising spend. The app reads your Shopify products to build ads; that's the only scope it asks for.
What happens to my campaigns if I uninstall?
They keep running in your Meta ad account — they're yours, not ours. Once the app is removed it can no longer pause them, so pause anything you want stopped in Ads Manager. Email us to have the rest of your stored data deleted.
Pick your strategy. We’ll build the campaign.
Choose the playbook that fits your store, add your product, creative and budget once, and get a complete Facebook and Instagram campaign in your own ad account — ready to review or launch.
Start free — 7-day trial
7-day free trial · Cancel anytime from your Shopify admin